Appointment Setting & Lead Generation Campaign

Did you know that when making sales calls you only have couple of seconds to attract the attention of the other person? So how can you make them interested in hearing more about your business?

Preparation is the key!

The most important thing is to have a clear objective for your telemarketing campaign. You will also need to be confident, people can tell when the other person is nervous and scared.

Another important factor is having the correct contact name, there is nothing worse as a receiver to hear can i speak to the Manager, with a contact name you are more likely to get passed the gatekeeper.

For example if you are carrying out a telemarketing campaign to promote a software you may want us to contact a Purchasing Manager or an IT Director/Manager. Once we established the position of your target we can gather their name and when our operators make the calls they can ask for Mr. Smith rather than saying "May i speak to the person in charge of your IT department".

If you invested in a database cleaning campaign, the next step from here would be to start an APPOINTMENT SETTING or a  LEAD GENERATION CAMPAIGN. These two are often confused.

An Appointment Setting campaign involves having a certain number of operators working on your campaign in order to provide you with qualified appointments.

The Lead Generation campaign involves having a certain number of operators working on your campaign in order to provide you with qualified leads and send them information via email and post.

In our experience Lead Generation campaigns are better since they increase your brand awareness quicker and they are more cost effective than a usual Appointment Setting campaign.

Some times it is important to make some Marketing Research to see if a new product or service is going to fit in the industry you are in.

R&R Marketing & Accounting Ltd can organise surveys and marketing researches to test the industry you are trading in.