Winning Formula!

Do you have the Winning Formula?

Yes? Are you using it? When planning to embark in a marketing campaign it is fundamental that you follow "The winning formula" = A.I.D.A

A: Attention – When creating your advert, or any marketing material, is of paramount importance to get the right message across to your audience. Your message needs to grab the reader’s ATTENTION. Best way to achieve this is by creating a direct and powerful headline which summarise the benefits of your services.

I: Interest – After you carefully designed a strong headline you need to keep the audience’s attention by creating an INTEREST in your product or service.

D: Desire – Being interested in a product and desiring it are two complete different things. You may be finding a product interesting but that does not necessarily mean you DESIRE it. So your message needs to convert the reader’s interest into desire for your product or service.

A: Action – This is the final stage of the formula, if you designed your message correctly this final step will mean that your marketing material was successful. If you managed to create a desire in your product/service it’s good but is not good enough if your target audience does not take any ACTION.

At the end of your ad you need to have a strong message that calls for an action, inform the audience what they need to do to invest into your product/service. This final step is crucial, your information on how to act needs to be clear and concise, it needs to be easy for your potential client to follow, many people make mistakes at this stage, tell your audience exactly what to do and how to take the action.

If you do not follow this four easy steps the money you invested will be wasted, that is why many people rely on professionals to help them when creating the message they want to send to their audience.

So whether you need a simple ad on a magazine or create a message for your leaflets, your newsletters, letters or emails contact us and we can help you. Simply click here and mention the AIDA session and one of our consultants will call you immediately to assist you with your query.